Jodi Rose in conversation with Eric Poettschacher about creativity, money, cultural DNA and Shapeshifters, Berlin February 2011. The second in a series of conversations with artists, creative activists and thinkers on 'A beginners guide to...'

Shapeshifters

Demystifying the Creative Industries

The British sociologist and urbanist Prof. Justin O´Connor has been shaping the definition of the Creative Industries from its very beginning. In the meantime a term which was born in a meeting room late at night in the UK has made its way onto the agenda of policy makers around the planet. Eric Poettschacher interviewed Justin O´Connor about the roots of the global creative euphoria, old perceptions of the word “industry” and new cultural vacuums.

Eric Transit Lounge Radio ID

Mapping Money and Meaning Workshop at transmediale.11, Open Zone

Eric Poettschacher is the co-founder and managing director of Shapeshifters, a knowledge management agency which operates a global network of correspondents in the creative sector. His professional background is in organizational systems theory. Over the last 15 years he has been researching the specific needs of entrepreneurs in the creative economy which eventually led to the development of a tailored consulting methodology and a documentary about Business Outlaws. In 2006 he incorporated Shapeshifters Information Management GmbH with a Boston based angel investor. Shapeshifters is a global knowledge broker supporting creatives with tailor-made business opportunities worldwide.

Ziggy played guitar!

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